Category:
Workshop Facilitation
Client:
FGZ
Duration:
1 Day
APRES had the privilege of conducting a workshop and presentation at the Forschungsinstitut Gesellschaftlicher Zusammenhalt (Research Institute for Social Cohesion) during their "Bridging the Gap" event, part of what could be called a "Knowledge Transfer Festival." Attendees included members of political parties and institutions from across Germany, with a shared goal of finding more effective ways to communicate complex political content. Our presentation covered key topics such as target audience identification, graphic design, copywriting, and social media strategy. Following the presentation, we facilitated a workshop to explore the specific pain points these political institutions face when it comes to engaging the public.
(OUR APPROACH)
APRES took a strategic approach to the workshop, focusing on making political education more digestible and engaging. We kicked off the session with a concise presentation that addressed the challenges of targeting diverse audiences, simplifying complex content, and leveraging visual design and social media. Following this, we led an interactive workshop to better understand the challenges attendees faced, facilitating discussions that helped identify key areas where communication could be improved. The focus was on practical solutions that could be implemented by political organizations to more effectively convey their messages to the public.
(VISION)
Our vision was to help bridge the gap between complex political content and public understanding by equipping political institutions with the tools and knowledge to simplify their communication. We believe that clear, digestible messaging is key to engaging the public in meaningful political discourse. The workshop aimed to create actionable strategies that attendees could take back to their organizations, with a focus on visual storytelling, audience segmentation, and streamlined content workflows.
(CHALLENGES)
One of the core challenges was addressing the difficulty of simplifying complex information for broad audiences without losing the nuances of political content. Political institutions often deal with information that needs to be both detailed and accessible, and finding a balance between these two demands was a central theme of the workshop. Additionally, many attendees lacked the resources or infrastructure for effective content creation, which made it essential to focus on low-cost, scalable solutions that could still deliver high-quality results.
(OUTCOME)
The workshop successfully provided participants with insights and tools for better communication of political messages. Attendees left with practical strategies to address their unique challenges, such as developing a stable content generation workflow, creating adaptable design templates, and refining their messaging for various audience segments. Feedback was overwhelmingly positive, with participants appreciating the combination of strategic insights and hands-on collaboration. The workshop highlighted the importance of well-structured content, clarity in messaging, and the role of effective design in political education.
