Category:
Webdesign
Client:
EB Beauty
Duration:
1 Week
APRES partnered with EB Beauty, a small beauty business offering at-home services such as foot care and microneedling, to create not only a personalized website but also the complete corporate identity. Our goal was to present EB Beauty as a professional and approachable brand while highlighting their services, benefits, and personal approach. With a tight timeline and budget constraints, APRES delivered a fully realized brand and website that positioned EB Beauty for growth in a competitive industry.
(OUR APPROACH)
From the outset, APRES took a holistic approach to the project. We crafted a cohesive corporate identity that included logo design, color palettes, typography, and brand imagery. This branding was then seamlessly integrated into the design and development of EB Beauty’s website, ensuring consistency across all touchpoints. By utilizing an efficient and affordable tech stack, we were able to meet both the design and functional needs of the project while staying within budget.
(VISION)
Our vision for EB Beauty extended beyond just a website. We aimed to build a strong brand identity that reflected the personal touch and professionalism of the business. The corporate identity and website needed to work together to communicate the expertise behind the services offered while creating a welcoming and modern atmosphere. The brand elements were designed to be both visually appealing and flexible, enabling EB Beauty to build recognition and trust with potential clients.
(CHALLENGES)
The biggest challenge was developing both the corporate identity and the website on a limited budget and within a tight timeline. We needed to create a strong, professional brand image that would stand out in the beauty industry while maintaining simplicity and ease of use for the client. Balancing high-quality design with the practical constraints of a small business required creativity and strategic decision-making at every step. Additionally, the tech stack had to be affordable yet reliable, ensuring that EB Beauty could easily manage their website and brand assets going forward.
(OUTCOME)
The result was a beautifully cohesive brand identity and website that perfectly encapsulated EB Beauty’s ethos and services. The corporate identity, from logo to color scheme, set the tone for the brand, positioning EB Beauty as a trusted provider of at-home beauty services. The website was visually engaging, user-friendly, and effectively communicated the business’s offerings. Despite the tight budget and schedule, the project was delivered on time and exceeded expectations, providing EB Beauty with a professional online presence and a strong brand foundation to support future growth.
